Recent data revealed that every year, approximately 800,000 people graduate in the UK. And 70% of today’s students leave university with a 2:1 or above, with one in five graduates being awarded a first-class degree.
This is a score that has almost doubled in the past decade making the competition for graduate positions that much harder! Graduates can’t just rely on their grades alone and have to turn to other resources to beat others in the hiring process!
So with this in mind, personal branding experts at Vanity Studios give their expert advice on how to build a successful personal brand straight out of university.
‘Building your personal brand straight out of university can give you a competitive edge in the job market and set you up for long-term success. Here are some steps to help you establish and grow your personal brand:
- Define your unique value proposition: Identify your strengths, skills, passions, and what sets you apart from others. Understanding your unique value proposition will help shape your brand identity and message.
- Create a professional online presence: Start by setting up a personal website or an online portfolio that showcases your skills, projects, and experiences. Also, create profiles on professional networking platforms like LinkedIn, as it’s an essential tool for job hunting and networking.
- Craft a consistent personal brand message: Develop a clear and concise elevator pitch that communicates who you are, what you do, and what value you bring. Use this message consistently across your online presence, CV, cover letter, and networking interactions.
- Leverage social media strategically: Be mindful of what you post on your social media accounts as potential employers may review them. Use platforms like LinkedIn, Twitter, and Medium to share your thoughts on industry-related topics, participate in discussions, and demonstrate your expertise.
- Network actively: Attend industry events, career fairs, and alumni gatherings to expand your network. Networking can help you connect with professionals in your field, learn from their experiences, and discover new opportunities.
- Seek internships or entry-level positions: Gain practical experience through internships or entry-level jobs in your desired industry. This will not only help you build skills but also allow you to develop a track record of success that strengthens your personal brand.
- Start a blog or contribute to publications: Sharing your knowledge and insights through writing can help position you as an industry thought leader. Consider starting a blog or contributing articles to relevant publications to showcase your expertise.
- Showcase your work and achievements: Highlight your projects, accomplishments, and success stories on your personal website or portfolio. Providing tangible evidence of your capabilities can make a strong impression on potential employers.
- Request and showcase testimonials: Ask for recommendations and testimonials from professors, colleagues, or supervisors who can vouch for your skills and work ethic. Display these endorsements on your website or LinkedIn profile.
- Be consistent and authentic: Your personal brand should reflect who you genuinely are and what you stand for. Avoid trying to be someone you’re not, as authenticity is vital for building trust with your audience.
- Continuously learn and improve: Stay up-to-date with industry trends, attend workshops, take online courses, and seek opportunities to enhance your skills and knowledge. Being a lifelong learner will make your personal brand more valuable over time.
Remember that building a personal brand is an ongoing process that requires dedication, time, and effort. Be patient and persistent, and gradually, you’ll see your brand gain recognition and open doors to exciting opportunities.’